WEBSITE

DBS Bank

DIGITAL WEB PRODUCTS FOR AMAZING CLIENTS

Given RBI limitations, increasing brand awareness was the only way DBS could compensate for the lack of branch availability in India. So they reached out to us with the aim to create awareness about their brand in an unconventional way using the power of social media.

The team at Futuready Media promoted an intriguing and emotive story called Chilli Paneer- a love story of Ken, native to Singapore, and Asha, an Indian foodie, on social media. What really stood out compared to other video marketing strategies, was that the story had 8 different endings, depending on the decisions of the characters that the audience could choose from.

After the episode was released on Youtube and on a special website made especially for it, the number of unique visitors on DBS’s site skyrocketed to 260,000+ and the bank trended amongst the top 10 trends in India for a day and #8HappyEndings for 3 days on Twitter. The bank also got media coverage from 20 publishers!