Challenge

Ruhkaari's dream of bridging the gap between tradition and modern consumers through their online store faces a hurdle. While their brand identity revolves around heritage and sustainability, their current ecommerce platform, built on Shopify, struggles to deliver a smooth user experience. This core challenge is multifaceted:

• Incomplete Website Creation on Shopify
• Issues with Products and Product Images
• Poor UI/UX Design
• No Payment Gateway Integration

"In the early days, our focus was solely on weaving beautiful designs and partnering with stores that shared our vision for Ruhkaari," explains Vibha Tomar, Founder of Ruhkaari. "However, our handcrafted pieces resonated with a wider audience than traditional retail channels could reach. We needed a way to bridge the gap."

"Opening our own online store has been a game-changer. It allows us to showcase our entire collection directly to our customers and share the stories behind each piece. Our online store lets us share the stories behind each piece, fostering a deeper connection with the wearers of our garments. This not only strengthens our brand, but also ensures fair value for our artisans' work."

- Vibha Tomar

Solution

Partnering with Futuready, Ruhkaari addressed key areas:

• Ensured a user-friendly platform with clear navigation, informative product pages, and a smooth checkout process.
• Replaced inconsistent descriptions and images with high-quality photographs and detailed information.
• Prioritized a clean interface, intuitive navigation, and full responsiveness across all devices.
• Integrated payment gateway: Enabled secure and smooth transactions.

In addition to utilizing Shopify's global commerce tools, Ruhkaari adopted Shopify to automate many of its digital marketing efforts, particularly email campaigns.

Results

Their revamped Shopify store boasts a fully functional interface with accurate product listings. This, coupled with a secure and seamless payment gateway, has significantly enhanced user trust and the overall shopping experience.

The website's improved navigation and user engagement have also led to positive outcomes. Customers can now browse effortlessly, leading to a more enjoyable and streamlined shopping journey. These improvements position Ruhkaari's online store for continued success, effectively connecting customers to the brand's heritage with every purchase.