PERFORMANCE MARKETING

Requirement:

• Own end-to-end performance marketing, from strategic planning to hands-on execution. Measure and report on campaign performance, providing insights for continuous improvement against Key Result expectations.
• Conduct market and competitive research to identify opportunities and enhance campaign effectiveness.
• Build creatives that enhance performance metrics and execute multiple experiments as planned.
• Foster a culture of experimentation, Plan, execute, measure, and optimize campaigns based on data-driven insights.
• Demonstrate strong analytical abilities to optimize both marketing campaigns and overall product user experience.
• Develop and manage long-term marketing budget projections

Must Haves:

• Minimum 5 years of experience in Performance Marketing.
• Hands-on experience with Meta marketing and Google, and Twitter.
• Hands-on experience with analytics tools such as Google Analytics, and Appsflyer. Ability to extract meaningful insights from data to inform marketing strategies and campaign optimizations.
• Proven experience in designing and executing A/B experiments to test and refine marketing strategies.

Good to Haves:

• Proficient in driving landing page optimization initiatives as an integral part of the user funnel conversion process.
• Additional experience of running app campaigns would be a plus.

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