We’ve all seen that glossy tri-fold brochure, mostly slipping out from the morning newspaper just as you open it. Commonly called a Brochure, this piece of informative memorandum carries a great deal of important information needed to vest your interest in their product or service. A highly aesthetic brochure with appealing folds is a natural winner when it comes to garnering the attention of new customers.
Along with the duty of educating and attracting customers, a brochure holds multiple pros when it comes to cost-effective marketing and publicity for your brand or organisation. But, why would you engage with this form of advertising, prominent since the mid-1900s, for a contemporary business and service promotion? Let us get a deeper understanding of its relevance as a primary marketing tool.
What is a Brochure?
A brochure is an informative and promotional document that contains details of specific subjects presented in lucid language while being complemented with engaging visuals.
A brochure can be folded into a template, pamphlet or leaflet. Previously, all traditional brochures were printed, but over the years digital brochures have gained popularity, especially for the company/organisation introduction and products/service descriptions, although printed brochures are still largely preferred for instant sales advertisements.
Standard elements of a Brochure:
- The basic anatomy: A consistent style, a cover, images, the brand and their sub-brands logos, and an enticing catchphrase accompanied with compelling texts make up a standard brochure. They also contain different amounts of folds, fonts of multiple sizes, and images/ graphics of multiple kinds.
- An Irresistible CTA: Apart from persuading the client through ‘click here and ‘hurry! This is a limited offer, the contact information of a brand is pivotal along with accurate, credible and necessary information presented in a systematic and concise manner. The use of pointers, illustrative infographics and a succinct copy, can induce the urge in a customer to engage with your services.
- Printed and digital forms: A brochure has two primary forms; namely ‘printed’, which is the most traditional form, and ‘digital’, which has rapidly increased in prominence, especially for the purpose of company profile introduction and brand portfolio presentation. Depending on their form, a brochure can contain relative amounts of information.
Perks of having a personal Brochure:
- They contain paramount information: Digital brochures often feature a company’s or an organisation's core fields of expertise and their prominent developments, all presented in a concise manner and with alluring graphics. This immensely helps solidify the Brand Trust of a company, where customers can understand the businesses/services and practices through the presence of a reliable brochure.
- A cost-effective way of marketing: Apart from being the oldest marketing tool, they propel new and emerging businesses by giving their vision and aim a creative face and a tangible feel. Considering market research, extensive advertising and social media marketing with limited scope in reaching out to non-tech savvy consumers, a brochure is simple, direct and extremely convenient in generating leads.
- Create instant awareness: A brochure’s primary goal lies in creating awareness and subsequently calling people to take action towards the promoted idea, product or service. With the scope to experiment with the copy and play with graphic illustrations, a brochure with an engaging message can certainly resonate with anyone.
- Leave long-lasting effect: Since a brochure is not a static poster on a daily newspaper or a one-time e-mail, a PDF digital brochure stays in one’s personal folders, and a printed brochure can remain in the brochure holder of the reception area/ hall of a home. Thus, brochures are consistent in persuading people to buy or avail of services of any given company.
- Effectively reach the target audiences: Whether digitally shared through links or physically handed over to potential customers, a brochure in its compact nature encompasses the desired information the targeted audience wishes to receive or instead helps increase curiosity. With an effective reach, the targeted customer has a higher chance of availing of your services or buying your products.
- Valuable brand merchandise: A company can infuse their personal touch regarding the messaging and aesthetic display on its corporate brochure, thus enhancing a brand’s personality. Many times a printed brochure is associated with merchandise from a steady and established company. A credible and concrete brochure will certainly be promoted and cited to other potential clients by clients who have been impressed.
Brochures are the way to go:
Right from introducing a new course initiated by an education institution, to bragging about your brand new clothing line, a brochure can be formal in the guise or you could opt for funky designs and taglines to adorn your brand brochure. Futuready Media offers an array of interesting templates and formats to befit your needs keeping in mind your brand’s mood board and mission. Let’s get in touch and begin your brochure journey!